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Amazon Prime takes on Newspaper delivery

Amazon Prime Now would be the souped-up version of the regular online delivery service with its guarantee to get certain items in your residence within two hours. Now it really is hoping to deliver the news.

Publishers in Spanish cities, like Madrid and Barcelona, have come together with Amazon so that a physical newspaper is often ordered by means of the expedited delivery service.

El Pais, Spain’s key newspaper with bureaus also in Latin America, will likely be brought to your doorstep in the two-hour delivery window. Or it is possible to pay far more to have it in an hour.

An Amazon spokesperson stated the publication was added last month to the Prime Now inventory – and is out there in Madrid with any Prime Now obtain of no less than €19.95. Therefore, it’s not possible to order one paper – you order a number of copies of it.

The newspaper is not available in its paper type only – it has a website with all their news. But an interview, the paper’s parent business, Prisa Noticias, stated that the association is about getting more readership.

To encourage a lot more conventional newspaper readers, a free of charge copy of El Pais has been coming with all Prime Now orders out of Madrid since the past week. A new promotion from 14 May adds cost-free copies of El Pais if clients add the paper to their buying carts. This really is anticipated to capture folks who order the paper on-line – and immediately after May 14 they may be charged newsstand costs to study the paper in print.

Barcelona will be the next city to get in on the newspaper delivery.

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