Facebook have updated their policies to allow original creators to claim any ad revenue made when other people on the social media platform steal their videos for clicks – a practice identified as “free boating.”
The new function will surface possible violations in a dashboard utilizing automated tools. If one of Facebook’s mid-roll or pre-roll advertisements is to be seen in a pirated video, the original creator can then use the “claim earnings” tool to redirect ad income.
The only options possible previously for these conditions have been blocking or requesting removal.
The function is going to take some time to come. Video theft has grown to be a rampant issue in the past couple years as Facebook has amped up its ambitions to turn into a video platform.
Thursday’s announcement puts Facebook’s piracy protections closer to matching these of YouTube, which rolled out a related content material ID program years ago.