The largest messaging platform in the world plans on moving into sending money through digital Payments.
WhatsApp is targeting India, its greatest marketplace, for an achievable move into online payments. The messaging giant which is owned by Facebook is hiring an executive to head digital payment efforts in India.
The new development is primarily based at Facebook headquarters in California but will involve assisting Indian customers “with inquiries associated with digital transactions,” collaborating with banks and assisting to “scale global support for digital operations on WhatsApp.”With over 200 million month-to-month customers in India which make up about a fifth of its total users it’s no surprise WhatsApp has chosen the country for its initially foray into digital payments.
“India is an essential country for WhatsApp, and we’re understanding how we can contribute far more to the vision of Digital India,” an enterprise spokesperson says. “We’re…continuing to listen keenly to feedback from our customers.”
The spokesperson would not comment around the digital payment plans any further. An Indian tech news web page, The Ken, cited sources with information on the matter say the service should be launched within six months,
The recognition of online payments has soared in India given that government banned all 500 and 1,000 rupee notes last November. The shock decision, which took 86% of your country’s cash out of circulation, led to a significant boost not just for digital payments providers but also for the government’s payment platforms.
Familiarity with these platforms — the Unified Payments Interface (UPI), Bharat Interface for Income (BHIM) and India’s national biometric identification program Aadhar – are some of the requirements for the new WhatsApp job.